How Winning Every Day by Lou Holtz Applies to Songwriters
By Amanda Williams
From the first lines of Lou Holtz’s book Winning Every Day, it’s obvious that the advice he gives and the stories he tells are about more than just football.
The first sentence of his award winning book is “Winning is never accidental.” Holtz’s premise is that by setting goals, being disciplined and moving forward every day with a definite strategy, one can achieve anything one sets out to do.
That’s good news for songwriters who often struggle to find the next right step to take, or even who to listen to for advice in what is the right step.
For Lou, it all boils down to fundamentals. He tells a story in his book about how strict he was with his team when it came to practicing even the most mundane aspects of the game – including how to get into a huddle.
Some of his players complained to him that they didn’t want to practice getting into a huddle because they thought it was a waste of time. He explained to them that it’s attention to the fundamentals of the game that leads to the greatest improvement. Also, if you encounter a team that is so well disciplined that their huddle is perfect, you are bound to be intimidated because you know that if their huddle is perfect, much of the rest of their game will be perfect too.
Applying this to songwriting, we can use this same advice and put more practice into our fundamentals.
We’re not going to have to practice our huddle, but we may well need to look back at some of the fundamentals of language – from literary devices and rhyme scheme, to reviewing the steps of the formal writing process. A lot of what we study in grade school and high school literature and language arts classes applies to songwriting, if we think about it.
Holtz breaks down the book Winning Every Day into chapters where he explores his main points. His plan for winning is broken into ten steps:
- The Power of Attitude
- Tackle Adversity
- Have a Sense of Purpose
- Make Sacrifice Your Ally
- Adapt or Die
- Chase Your Dream
- Nurture Your Self Image
- Foster Trust
- Commit to Excellence
- Handle With Care
These same steps make a great framework for developing a winning strategy with songwriting.
Most people understand the power of our attitudes to make or break us. It’s so important in the music business to have a positive attitude. The bars near Music Row are littered with disgruntled songwriters and naysayers talking about how bad the business has gotten, how there’s no hope for the little guy, how you have to give up everything to get anywhere and they still want more blood, and so forth and so on.
Nobody ever got anywhere with that kind of attitude.
If we take Lou’s advice (and we should), we start with a positive “I can do it” attitude, and let our actions support our decision to make it no matter what. We can focus on the negatives, and if we do, we’re sure to find plenty wrong to complain about. But if we focus on what we can do every day to build our sustainable careers in the new music business, pretty soon those same naysayers will be complaining about us and our successes instead of all the old stuff they’ve been complaining about for the past decade.
There’s plenty we can do every day to build our careers without looking at all the bad stuff. The power of a positive attitude can help us get to where we want to go with our musical careers.
Number two, “Tackle Adversity” plays right into this as well. We know the songwriting business is full of rejection, “no”s and crooks, right? Or so we’re told.
But when we see adversity as an opportunity to cultivate excellence in ourselves and with our craft of songwriting, we can use it to help us keep going, instead of seeing it as a stumbling block.
Point number three “Have a sense of purpose” is very important for songwriters. Music is important! Sometimes, when we’re pursuing songwriting as a career, we’re likely to get lost in the sea of commercialism and writing for the market instead of writing about what’s important to us.
Sure, it’s important to write commercial songs, but not to trim away everything that makes us unique in order to fit into a tiny box.
When we find what is truly important to us, and write about that, we often unlock hidden genius in ourselves that might never come out if we’re just trying to write about trucks and gun racks or whatever is the trendy subject of the time.
Writing for a cause is a great way to use our gift of songwriting to help others in our communities, and to unite songwriters with organizations who are trying to spread a message. Remember, not so very long ago, entire histories were passed down through songs and story telling. Maybe it’s time we get back to that with our songwriting.
Point number four “Make Sacrifice Your Ally” is a tough point for us to accept sometimes. However, anyone who has ever pursued songwriting as more than just a weekend hobby knows that this point is very true for songwriting, maybe more so than other professions.
We sacrifice time with our families, spend our hard earned dollars, and even allow well meaning consumers to share our songs for free with no compensation to us whatsoever except for the joy of sharing our gift of song.
Anyone who is not prepared to sacrifice something to achieve their goals isn’t really vested.
The real meaning of sacrifice isn’t some grim bloody ceremony like we think of in the movies, the kind of sacrifice we’re talking about is giving up our desires for what is going to benefit us in the long run. For example, not going out on the town on Friday night with your buddies, but instead staying home and working on your songwriting. When you’re doing it consistently, it hardly feels like sacrifice, because the rewards are more than enough to justify what is lost.
Adapt or die. Wow – this is a big part of what it means to be a songwriter in today’s market. It’s like the great book Who Moved My Cheese that talks about the same concept. We can’t expect things to continue in the same way forever. We have to keep our eyes peeled on the marketplace and learn new methods and techniques to keep our work and our commerce relevant under the current conditions.
Songwriters would do well to think about this “adapt or die” mentality with the current epidemic of illegal downloading and file sharing threatening our industry. Only by adapting can we survive.
Chase your dream – now here’s a point songwriters know all about. The very nature of doing what we’re doing is chasing the dream of being a successful songwriter.
Of course, we all want a hit song, but what does success really mean for you? Is being successful being able to make a living with your songwriting? Is it selling out Madison Square Garden? What does your dream look like?
When we write out our goals, we solidify them in our minds, and the very act of writing them out helps to clarify what it is that we expect to achieve.
Then, we can chase our dreams with greater confidence that we know where we are going. The challenge then becomes getting there.
We songwriters could really use a lot of this next point, to “Nurture Your Self Image.”
This point applies to songwriters in a couple of ways. One, songwriters are notoriously insecure. We are sensitive folks who have learned to cope with our intense observations of ourselves, human nature and our environments by writing songs. Is it any wonder most of us are emotional basket cases reeking with insecurities and self-image issues?
We songwriters can really benefit from some confidence building exercises like Lou prescribes to his players in his book.
Another aspect of this point “Nurture Your Self Image” applies in a unique way to songwriter – artists. This goes along with the whole idea of branding ourselves according to our true core values. If we aren’t sure who we really are, or what we’re trying so say, how can we ever let our audience and fans in on the secret?
As we build and nurture our self image, we are able to project a positive and consistent message with our music, and in the new millennium of music business, knowing what makes you unique is as good as currency when used properly to attract organic search traffic on the internet.
Fostering Trust is important for every profession, but especially so in songwriting.
For one thing, the old adage “Write what you know,” comes in to play. For people to resonate with what you write about, they need to see some authenticity in what you are saying. If you’re making everything up, it’s harder to build trust with the audience, and thus, it’s harder to make and keep real fans.
Another thing is to foster trust with our marketing and branding. Nobody likes to have someone selling to them all the time. The new model ways of doing commerce online are to 1) educate, 2) build trust, and 3) sell. Many of us try to sell first and forget about the first two steps. Building and fostering trust is an integral step in fostering a sustainable career in the new music business.
Commit to excellence is another great piece of advice. As we pursue our songwriting excellence, we show our audience that we care about what we are saying to them, and how we are saying it. That projects respect, a principle of right relations among our fellowman.
When we commit to excellence, we don’t put out half-ass material, we don’t try to sell people on our ideas, and we don’t go along with trends when we don’t agree with them.
Committing to excellence is a noble ambition, and one that definitely applies to the time honored craft of songwriting. The more we pay attention to what we are doing as a community, the more other people will pay attention, too.
“Handle With Care” reminds us to treat other people how we want to be treated.
When it comes to the music business, we sometimes forget that all the people involved are people just like us. The industry folks, the stars, the people reading your press kits – they’re just people, just like you.
When you think of the way you’d want to be treated and addressed, what kind of promo pics and bios you’d like to read, it suddenly becomes ever so much easier to pitch your ideas and promotions to them.
Lou Holtz may never have written a song in his life, but the ideas he laid out in his book Winning Every Day are some of the most beneficial ideas to consider when you’re building your sustainable career in the new music business.
Thanks to my new business mentor, Mr. Moorer of Nashville SCORE for recommending it to me.
The Spider as a symbol of what it means to be proactive
The giant spider who has taken up residence outside my bedroom door has caused some serious contemplative moments over the past few weeks.
In many cultures, the spider is a symbol of the writer.
In certain spiritual traditions, the spider symbolizes man’s aspiration to weave a thread connecting him to divinity.
In the physical world, we see the spider as a dangerous, mysterious, scary creature capable of doing us bodily harm if they bite us.
But when you get past all that fear factor stuff, it’s easy to see the spider as a great example of what it means to be proactive.
Being proactive means getting prepared for opportunity before it comes along instead of chasing after it.
As a songwriter, being proactive means to work at craft, writing better and better songs, keep good records and catalogue organization, and to make sure you know what opportunities exist within your sphere of influence.
The opposite of this would be writing a couple of “good” songs, hanging out in bars where you know music industry people frequent, and chasing after opportunities outside your sphere of influence.
Look at the spider: does she chase down her prey?
No! Instead, she picks a likely spot and builds an intricate web to catch her food. If she had to rely on catching her prey by chasing it down, she would probably not be nearly as successful considering as how most of what she eats can fly away, and she can’t.
So, as a songwriter, I can model this spider behavior by writing the very best songs I possibly can regardless of what’s going on around me. I can build a website to showcase my best work and make it appealing to folks who come there on purpose because they’re already fans, and also to people who are casually searching online for things I typically write about. Then, I can make it so engaging, so ensnaring, that people will want to stick around and keep coming back to see what else has been added to the web(site).
Just a little Sunday morning analogy thanks to the spider.
September 1, 2013
Watching a blue tailed lizard scamper across the porch outside, I am reminded how lucky we are to live out in the woods so close with nature. So many folks don’t have that in today’s world… so here. I’m sharing this lizard with you. He was hard to photograph, let me tell ya.
Gratitude is the first step to softening a hard heart. Whose heart isn’t in danger of hardening these days? It’s hard to watch the news or movies, hard to read the YouTube comments, hard to make sense of it all.
But then again, it’s meeting the challenges on the hard things that make winning worthwhile.
Doing my Stephen Covey 7 Habits work last night, I had to answer the question, what is the one thing I can do that will dramatically improve my personal life? The answer is regimenting a daily routine and sticking with it.
The busier we get homeschooling the twins (they’re 12), handling the SMB community, planning our workshops on the road, consulting with clients, helping friends, writing new songs, and rehearsing the new acoustic sets I’ve been working up leaves little time for anything else.
But you know what? Even though it’s hard, and some days I feel like no body cares, I have to remember that this is all the way it’s meant to be or it wouldn’t be this way.
If I feel like nobody appreciates anything that means I need to show those folks I appreciate how much I appreciate them, because maybe they’re feeling the same way. And maybe in appreciating them, I’ll forget myself in that simple act of service and quit worrying about what other people think about me. And when I forget about me, I can really get down to work.
Over the weekend, I met an aspiring songwriter who makes his living writing software code for a business to business company. After discussing various songwriting events we have attended, he leaned in and said, conspiratorially, “Actually, I think all music should be free. I started really enjoying my music a lot more when I quit worrying about making money with it. I mean, come on, I was making $100 or $120 playing in a coffee shop. That’s terrible! Nobody can do that.”
So his solution for himself was to quit trying to make money with his music and just do it for fun. He thinks people enjoy his shows better now that he’s not making money.
A couple of things pop into mind thanks to this guy.
First of all, the most obvious thing is that, after having written 100 songs (only) he is attempting to compare his hobby to my profession, his dabbling to my expertise – and that of thousands of professional songwriters and musicians just like me. Are we not worthy to earn a living for our families? After getting a degree in Music Business, studying the craft of songwriting at the feet of the masters, and putting in well over the prerequisite ten thousand hours it takes to be an expert (which, according to Niels Bohr, a Danish physicist and Nobel Prize winner refers to “a person who has made all the mistakes that can be made in a very narrow field”) I should still not be entitled to earn an honest living doing what I do?
Do people who think music should be free think we come up with it out of thin air? Do they think studio time and musicians are free to us? Are we supposed to invest in ourselves, take money off the table and out of our families mouths in order to support our artistry? Or are the studios and musicians, the CD duplicators, distributors and everyone else in the supply chain also supposed to labor indefinitely for free?
Instead of being offended (and rightly so) by these kinds of ignorant statements, I have learned to take such sentiment as a compliment. After all, a person who loves music so much to think it should be free values it a great deal – right up there with food, water, and air – the necessities of life.
Is food free? What about water? Air’s still free (for now) – that’s good.
As I told the software developer with a none too highly developed perception of irony (come on! He creates intellectual property for a living, but thinks I should give mine away for free!), “I agree, music should be free… and so should electricity and water.”
When the basics are free for everyone, then music can be free. Until then, someone has to pay for it.
Day in the life…. May 25, 2013
Today, our family is in Indianapolis.
This morning, we awoke in the home of our friend, Carol Katterjohn and her husband, John who are hosting us while we’re here.
The sweet smell of lilies and freshly cut grass wafted through the window as one kid after another filed into the bathroom eight feet from last night’s bed where I sat cross-legged doing my morning meditation.
John, Carol’s husband owns a landscaping company, and though he left at the crack of dawn to work his booth at the farmer’s market, the smell of cut grass reminded me of him, and his promise to buy fresh farm grown asparagus for tonight’s dinner.
Coffee, a glass of milk and a link sausage later, I found myself sitting in the car headed to the Sam Ash on the other side of town where we were to do our Business of Songwriting workshop.
The kids were more excited than usual to be in a strange city, because yesterday, a songwriting enthusiast/VP for the Indianapolis Indians, Bruce Schumacher gave us passes to the world class children’s museum here. We are totally going tomorrow. I think I’m as excited as the kids… especially after I learned there is something about digging for dinosaur bones there.
We arrived at Sam Ash wicked early, and sat in the waiting room where people who are early for lessons sit. No body was there for about 15 minutes, and then all kinds of activity started happening.
Rhonda Thomas, the Indianapolis NSAI Chapter Coordinator showed up and started carrying boxes to our appointed classroom, while Rocky, the instructor coordinator for Sam Ash made about a million trips in and out carrying waters and chips and tables for us.
The attendees started filing in, and I got to talk to a few of them before the workshop started while we were waiting on our pal Ray Iddings to arrive. Ray, an Indianapolis native, and executive producer of motor sport TV had agreed to take time out of his yearly Indy 500 race weekend activities to come speak to our group about getting their music into film and television.
Let me take a moment here to brag on Ray. First of all, he is one of the kindest, most genuine people I have ever had the pleasure of meeting. Second of all, his family – wife Tanya (pronounced Tonya) and three kids get along with us (5 of us) like peas and carrots. We love them in other words.
Aside from our mutual personal affinity, Ray is a killer example of an executive producer of television who cares more about music than a good 90% of people you’ll meet in the music industry. He loves music so much that he instructs his editors to “cut to the music” – meaning that his cues fall to the beat of the songs he selects to back his visuals.
The implications of what a guy like Ray can mean for independent musicians is huge. When he speaks about how important music is to him and his shows, you can see the hope of a thousand “you’re not good enough” weary songwriters start to awaken. He cares so much about music that it restores the faith of unsung songwriters in their own ability to get someone to listen to them. It’s truly a fantastic thing to experience. Music is important dammit!
So, Ray talked for about an hour to the group about his experience – how he got into television production, how he finds music, etc. He gave his email address to everyone – actually wrote it on the white board, and wants to hear music from everyone. Awesome.
Next, Rhonda had Jimmy Johns bring sandwiches for us to enjoy while I launched into the 2 hour Business of Songwriting workshop which covers all the rights of copy, what license you need to employ them, and what the resulting royalty stream looks like. Also, we cover what organization (if any) is responsible for issuing those licenses on your behalf, and how they go about doing their collections and distributions. We also cover what happens to your property (your copyright) when you enter into a traditional publishing deal – which was a surprising fact to many.
The workshop ran long with Q&A, which it always does – I should learn that and plan accordingly, but it always seems to work out fine no matter how much extra time we spend.
We missed going to the Children’s museum today, but as I said earlier, we’re going tomorrow, so it’s fine.
After the workshop, we went over to the movie theater instead and watched the new Star Trek, which is AWESOME! I loved it. Totally worth going to see. Only one slightly embarrassing moment to endure with kids – an implied threesome scene early on with the young Kirk and two Asian beauties. No nudity, but… awkward.
After the movie, which everyone loved, we headed back to Carol’s house for a jam session with the songwriting group, which was scheduled for 7:30. We had to stop for gas along the way, and got hit up by a couple of vagrants who looked to be just coming off a several day meth or crack binge.
The lady was shrilly annoying, begging for the money we just busted our butt to earn, insisting that, “I wasn’t asking for a million dollars.” Coming from a person who took in a homeless man for the winter in Boston (“Peter Danced”), I have learned the hard way that sometimes the best answer is, “No.”
Back at Carol’s, John had delivered the fresh asparagus as promised, along with some delicious beer brats and a giant steak. We feasted and were just finished as the first guests started arriving for the guitar pull.
We sat around in Carol’s renovated barn playing tunes for each other until 11PM when everyone decided it was time to wrap it up.
I heard some good songs tonight, and met some really fantastic people who will be adding their voices to our growing community of songwriters.
Songwriters don’t ask for a lot. They want someone to listen to them. They want someone to be honest with them, but not to volunteer anything that could be perceived as negative unless it’s specifically asked for (including the truth about people, situations, or their songs.) They also want a fair shot to get their music heard by people who can help them – and helping them might be as simple as listening, or liking (or keeping your mouth shut about) what they have created.
I know I can’t get over the encouragement I felt last week when I got the opportunity (thanks to Jennifer Johnson at Song Factory) to play my pent up tunes from the past 10 years for a bevy of music supervisors at the Durango Film/TV Invitation Expo.
These folks tonight are starting to see a similar glimmer of hope that their songs, their real, honest, quirky songs might have a snowball’s chance in hell of doing some good given a fighting chance.
Again, I heard the comments about how there is nobody singing to the older demographic – how the industry seems to be dumbing itself to death – etc.
How can I be honest without being negative? I don’t know. Is telling the truth negative? Only if you dwell on the doom and gloom part, I guess.
At the risk of sounding grandiose, was Gandhi negative when he recognized that supporting those who oppressed his people by buying their goods was detrimental to his cause, and would make him a hypocrite to partake in them? Or was he positive to just start walking, leading those who would follow him, to the ocean for their daily salt instead of buying it from those who would force his hand and his people?
To quote Jennifer Nicely, “I’ll just start walking with my back to the East.”
Hello friends. I hope you’re having a great day full of joy, wonder and interesting adventures. Not every day can be like that – but hey, I guess that’s how we know to appreciate the days that are.
Been traveling a ton lately. Just last week, I was in Lubbock, TX promoting awareness for a great organization called Sondra’s Song who provides assistance to kids aging out of the foster care system. While I was there, I met some of the kids who are about to age out and held a songwriting workshop giving them some tools to use songwriting as a healthy means of self expression. The kids who are in state custody and never get adopted are among the most vulnerable members of our society. When they age out, the state money shuts off and more often than not, they end up on the streets or in the homeless shelters within 6 months. It’s a really desperate situation, but there is hope when we look at the work of organizations like Sondra’s Song all around the country.
A few years ago, Keesy Timmer, Steve Clark and I wrote a song at the prompting of Tim Eldred, head of the Christian Endeavor International to promote awareness of the plight of these kids. It’s called “Nobody’s Child.” If you haven’t seen it yet, check out the video we put together. The comments left by kids on the YouTube channel are heart breaking, and yet, you can see the thread of hope and perseverance of the human spirit running through them all. Click the highlighted “Nobody’s Child” to link to the video.
So, today, I’m in New Jersey working on the new Songwriting and Music Business site and awaiting the time to travel over to Brooklyn to present “The Business of Songwriting” workshop and live performance sponsored by Women In Music and Tinderbox Arts. A fantastic young lady named Eleanor Dubinsky hooked me up with this gig after hearing my presentation at the Durango Songwriters Expo in March out in California. If you’re in the area, come on out. You don’t have to be a member of any of the organizations, and yes, men are more than welcome to attend even though Women in music is a sponsor. :) Here is the link to the Facebook event with all the details for the free event.
On Saturday, I had the honor of speaking at a conference affiliated with the United Nations here in NYC about “Ceremony and Ritual in the Daily Routine.“ It sounds like a stretch for a musician to be talking about such things, but you’d be surprised at how music connects a lot of fields… plus, many of you may not know that I’m a lifelong student of comparative religion and esoteric philosophy. Meditation has saved my life on more than one occasion, and definitely keeps me sane in this crazy world of ours. You can check out the video of the Conference including my talk and those of other world server type folks by clicking the highlighted words.
Thanks for keeping in touch. Please feel free to email me back. I love connecting with friends – new and old alike, and this email comes straight to me, not to an assistant or co-worker (though sometimes I wish I did have an assistant! One day!)
Love & Light,
Have you ever felt so lonely – so alone in the world that the emptiness in your gut threatened to consume you? Have you ever dreaded the thought of waking up in the morning because you just couldn’t think of anything worth getting out of bed for? Your heart filled with longing and pain, your mind full of questions with no answers, and no one you can call to talk to…
That’s what it’s like to be a kid with no parents.
Each day, hundreds of kids all over the country are pushed out onto their own with no support, no family, no one to comfort them, no one to turn to…
Organizations like Sondra’s Song in Lubbock, Texas are working to change that reality for the kids aging out of state custody and the foster care system.
Sandi Turner, the founder of Sondra’s Song found our song “Nobody’s Child” on YouTube and invited me to spend a week here in Lubbock, helping her raise awareness and funding for her programs such as S2S – Soar to Succeed, which provides youth the training and support they need to transition into adulthood.
It’s not easy. There are no clear answers or solutions. Nobody has a formula that works in every case, and nobody claims to… but what some people do have is a plan of action, a loving and compassionate heart, and able hands to work tirelessly to find solutions to the complex problem of “how do we raise nobody’s child?”
Sandi Turner and her co-workers at Sondra’s Song are making a difference in kids’ lives every day in Lubbock, Texas.
I’m proud to be a tiny part of helping to unite people like Sandi with other organizations working to improve the situation of kids all over the country through the power of song. People like Shannon Ireland in Austin, Texas whose Texas Council of Child Welfare Boards recently hosted Child Protection Day at the State Capital on April 5th. People like Jennifer Knight whose Forever Home Adoptions is rallying the church communities in Cleveland, Ohio to help adopt the kids in need of families in her area. People like Jessica Rose, a former foster kid herself, who is putting together a video of images for the Heart Gallery of Missouri to raise awareness about the plight of homeless kids. People like Tim Eldred, head of Christian Endeavor International who suggested Steve Clark, Keesy Timmer and I write a song “Nobody’s Child” to bring awareness to kids aging out of the foster care system back in 2008.
I’ll be posting updates on the events here in Lubbock this week. Our family is staying with Sandi Turner and her family while we are here, and it feels like… family. If common vision can do that for us, it can do the same for others.